Procter & Gamble

Procter & Gamble

About

Our new goals and projects focus on addressing the water that does not go back to local systems from our operations and, for the first time in our industry, from consumer use of products. We worked closely with the World Resources Institute (WRI) Water Program to ensure our new water targets align with the best science and emerging target-setting practices.

“P&G’s water target applies a rigorous analytical approach and complements the other aspects within their comprehensive water stewardship strategy,” said Colin Strong, Corporate Water Stewardship Lead, World Resources Institute (WRI) Aqueduct Program. “It adds a first-of-its-kind ambition to address water consumption and offers a roadmap for others to adopt targets in the face of our shared water problems.”

New Projects for Greater Impact
We are continuing to work with on-the-ground partners who have a deep knowledge of local challenges, communities, and landscapes to support solutions that will result in meaningful benefits to water-stressed areas. Today, we’re announcing six new restoration projects throughout the Bear River Basin in Utah and Idaho, in partnership with the Bonneville Environmental Foundation’s (BEF) Business for Water Stewardship to restore natural habitats, improve water quality, preserve cultural history, and enhance irrigation efficiency for local communities and important wetland habitats in the western United States.

These projects are in addition to the eight projects we began supporting in 2020 in California’s Sacramento River Basin and the Colorado River Indian Tribes (CRIT) System Conservation Project in Arizona, which helps shore up declining water levels in Lake Mead.

 

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