Product Management
Published on by Water Network Research, Official research team of The Water Network for Xylem Inc.
Essential Duties/Principal Responsibilities:
- Assists in the development of product roadmap(s) covering positioning and value proposition, per product line, to serve as input into product development resource allocation, business development, and communications
- Manages the execution of the multi-year roadmap for the residential water metrology product line including; new product development, value improvements, product introductions, ongoing marketing, product support and service
- Collaborate effectively with Vertical Marketing team to develop local launch plans that will empower sales (product launches, application areas, product brand thought leadership).
- Understands and specifies market requirements and market and technology trends for current and future products by conducting product related market research supported by Voice of Customer received through on-going visits to customers and other stakeholders
- Framing the vertical offer, in a collaborative way with key stakeholders, by packaging the product, solutions and services e.g. developing offer per application and framing applicable value proposition per vertical.
- Monitors competition with respect to market performance, product portfolio and product performance
- Maintains competitive mapping of strengths and weaknesses of major competitors and understands their “go to market” strategy.
- Develops strategic plan for products, pricing, and offerings to achieve long term revenue and margin targets
- Understanding and providing data for the S&OP forecast, ownership of global product sales and margin plan. If targets are not met, executes on the countermeasures
- Collaborates with local Sales and Marketing teams to understand rationale behind wins and losses and market trends; Carefully follows up sales, orders and standard margin with the aim to reach targets, if not identify and drive actions to close the gap
- Provide strategic pricing guidelines across markets. Price List, as well as specific product/segment-focused efforts.
- Manage the product life cycle (launch to end-of-life) strategy and execution including identifying “sweet spot” applications in the market verticals by ensuring competitiveness of products (costs, features, price) by developing relevant business cases for decision making
- Manage the entire product life cycle through phase-out, all while keeping the product line competitive
- Having a broad understanding of the competitors in the industry on a high level financial level as well as product offering
- Drive and execute product launches according to the product marketing launch process in close collaboration with the Vertical Marketing, Commercial Teams and Communications. Being responsible for resource allocation, keeping the time line, and all preparation to do a proper launch in time e.g. strategic pricing, product availability, training material and plan, information in product selection and configuration programs, communications material etc.
- Identify and execute value engineering opportunities to make sure optimization of the product lines.
- Participates in technical meetings, conferences, workshops, industry days, trade shows and association events
- Active participation in the development of sales tools and ensure its product data is updated.
- Develop business cases, when required, as the foundation for product brand decisions
- Thought leadership activities (e.g. white papers) by developing content and/or presenting
- Develop appealing, and where possible, a quantified, value proposition which is validated through market research, voice of the customer, and other data inputs
- Collaborates with Sales, Vertical Marketing, and R&D to drive next generation value propositions by a rigorously understanding of the VOC
- Develop complete internal communication package e.g. product release notes
Minimum Qualifications: Education, Experience, Skills, Abilities, License/Certification:
- Bachelor of Science degree in Engineering or Business from an accredited institution, or equivalent
- Demonstrate excellent computer, communication, presentation, management and analytical skills. Be a self-starter with high motivation to achieve goals
- Strong interpersonal, teamwork and problem-solving skills
- Ability to understand basic technical issues and understand impact on projects, and effectively communicate these issues and impact to direct reports as well as other project stakeholders
- Flexibility in terms of dealing with changing priorities and dealing with multiple projects simultaneously
- Familiarity with IOT and utility communication products
Preferred Qualifications
- Six Sigma Certifications
- Fluent in English; multi-lingual capabilities desirable
- Excellent written and verbal communication skills
- Strong project management skills with proven ability to influence cross-functional teams without formal authority
- Be a self-starter with high motivation skills
Information
- Location: Basingstoke, United Kingdom
Industry experience
Education: Bachelor
Seniority: Manager, Director, Professor
Taxonomy
- Product Management