Behaviour Change Communication

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Hello friends can anyone describe the BCC in water sector for developing countries and it's impact?

4 Answers

  1. I am not familiar with BCC, but in principle, an effective communication strategy is an important, but limited part of the overall solution. I would suggest the Baldrige framework as a great starting point for assessing and improving all the key elements of the system you are looking to build. http://www.linkedin.com/in/baldrige

  3. Behaviour change communication

    http://www.unicef.org/ceecis/BCC_full_pdf.pdf go through the guidelines by the UNICEF.

    Behavior change communication (BCC) is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. BCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and both mass media and interpersonal channels are used to achieve defined behavioral objectives.

    I agree to the comment that the BCC  is unfortunately treated as behavior modification and there where it failed. In WASH projects you can not change the behavior forcibly for getting result immediately. And the ground workers do BCC in hurry to have impressive results. this is the main reason why we the grass root workers are failing to achieve the target.

     

     

  4. This is a strategy, which refers to the systematic attempt to modify/influence behavior, or practices and environmental factors related to that behavior, which indirectly or directly promote health, prevent illness or protect individuals from harm. Alex according to me it failed in WASH sector in developing countries. As people failed to understand that it is behavior change not the behavior modification.