I expect increased  impact ...

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I expect increased  impact of advanced membrane technologies,  focused on reuse of wastewater . The membrane price is still an issue but it is expected to be more competitive.

As for new  water technology companies and  innovative solutions, it will be very difficult due to their limited financial capabilities for research and development programs, and participation in tenders, where the large companies are privileged.  The winning solution would be if their potential is recognized by large companies and they cooperate in the same programs . Additionally, It will depend on available funding for scientific programs,  regional  interest, governmental  dedication to water preservation, etc. .