Water management has long been an essential part of operations for beverage companies, but in an increasingly water-stressed world the industry is focused on finding ways to reduce risk, help at the community level, and benefit the bottom line. This includes a constant drive to improve water efficiency at facilities and contribute to stewardship in watersheds. Global competitors are even becoming collaborators on water sustainability, as discussed in this episode with Nick Martin, Executive DIrector of the Beverage Industry Environmental Roundtable, and Andre Fourie, Global Director of Water Sustainability at AB InBev. Nick and Andre talk about the perspectives and pressures from consumers and investors, the difference between greenwashing and authentic action, and the positive potential for technology and water reuse in the beverage industry.