WATER & IT: FRIENDS FOREVER IT and software advance too fast. In such way that there are a lot of chances that someone has posted two new apps related to water management while you’re reading this text. In addition, the IT current possibilities are huge. Something broad enough that open new opportunities to face technologically complex and heavier things in less time. And in a way that even ordinary people like us can understand. However, compared with other sectors such as finance or electricity, the water industry does not seem to be taking advantage of this huge potential conveniently. Most of the Water Utilities in major planet economies are still managing the information as they did several years ago, with the back facing these technological advances. On the other hand, everyone knows the importance of water and how strategic is such a precious and scarce resource. Most probably they do not know about the looming water crisis many are already talking. In the coming years, we will have to face a substantial decrease in availability and quality of this resource, to not being able to meet demand in large areas of the planet or simply the need to replace our assets in order to guarantee the same level of current water service. Definitively, the future is not very promising. It’s time to make a firm commitment to successfully implement IT in the water industry. To take advantage of economic savings opportunities that software and IT are generating daily. To realize about how to make the information and data process really efficient. To define and implement an IT strategy that takes into account all that nowadays is already viable and proven to minimize the impact of an incoming crisis. The future of our children depends on it. Trying to make the most of my experience in both fields, I have prepared a video in which I review the possibilities of Water & IT binomial, trying to provide an overview of what could be the keys to address the critical coming challenges for Water industry. I hope you enjoy it as much as I have done preparing … https://youtu.be/TFXauzwtDvESee you