IEC and Market driven approach is the key to achieve MDG for sanitation. it is known to all that IEC which include every section of the society ...

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IEC and Market driven approach is the key to achieve MDG for sanitation. it is known to all that IEC which include every section of the society is the key to generate demand and thereby market to take up the role of meeting that demand sustainably. Business is the only sector can meet the desired needs of customers. it is highly required to make every toilet less family is a customer so that the use so as to ensure its utilization.