veolia-technology-helps-petstar-with-water-conservationVeolia Water Technologies says it has implemented “cutting-edge” wastewater reuse tec...
Published on by Water Network Research, Official research team of The Water Network
Veolia Water Technologies says it has implemented “cutting-edge” wastewater reuse technologies for Toluca, Mexico-based polyethylene terephthalate (PET) collection and recycling company PetStar that will enable the recycler to move closer to its water neutrality goals.
https://www.recyclingtoday.com/news/veolia-technology-helps-petstar-with-water-conservation/
PetStar processes 5.5 billion PET bottles annually, producing food-grade recycled resin it says meets the highest quality standards. However, the company says its commitment to a circular economy extends beyond plastic recycling to water conservation and regeneration, having partnered with France-based Veolia to advance its water neutrality goal. The project, commissioned by Veolia earlier this year, enables PetStar to treat and reuse up to 550 cubic meters of wastewater per day from its recycling process, it says, meeting quality standards set by NOM-001-SEMARNAT-2021 and significantly reducing underground water usage.
Since its founding in 1995, PetStar says it has served as a circular economy business model benchmark, addressing global challenges such as climate change, biodiversity loss, waste and plastic pollution through a human rights lens and has aligned with the United Nations’ Sustainable Development Goals (SDGs) and Agenda 2030. Since 2011, the company says it has operated with the support of Arca Continental as its main shareholder, alongside Coca-Cola Mexico, Bepensa Bebidas, Corporación del Fuerte, Grupo RICA, Grupo Embotellador Nayar and Embotelladora de Colima—all part of Coca-Cola Bottling.
“PetStar’s commitment to sustainability has remained unwavering over 30 years, driving our process innovation to generate value for our shareholders, create positive social impact and promote resource regeneration, including water,” says Carlos Mendieta, director of public affairs, communications and sustainability at PetStar Mexico. “Partnering with Veolia allows us to go beyond PET. By recycling our processed water, we are taking another step towards a circular economy, achieving our water neutral commitments through water conservation, nature regeneration at the Nevado de Toluca and rainwater harvesting from our green roofs—the four key pillars of our water footprint management.”
Veolia says wastewater reuse solutions it has implemented at PetStar include proprietary technologies such as Densator for rapid sedimentation, its ZeeWeed Membrane Bioreactor, its ProFlex reverse osmosis process and its Aquaray UV disinfection technology. The company says its solutions will allow PetStar to reduce its dependence on natural resources, recovering 370 cubic meters of water daily.
“For Veolia, partnering with visionary companies like PetStar exemplifies the commitments we have made through our GreenUp strategic program,” says Mauro Cruz, head of water technologies activities for Veolia in Latin America. “As their trusted partner in achieving water neutrality, we are demonstrating how the use of innovative technology can harmonize business growth with resource conservation. This collaboration proves that when industry leaders join forces, we can create sustainable solutions that protect our planet’s precious water resources while driving operational excellence.”
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